Cloud

A lorry is a symbol of Indian logistics and the person who is posing against it is about to rethink infrastructure and logistics in India. Jeff Bezos is enjoying his trip to India charting Amazon’s growth plan where competitors like Flipkart have been aggressively growing and have satisfied customer base. This is not the first time Bezos has been to India and he seems to understand Indian market far better than many CEOs of American companies. His interview with a leading Indian publication didn’t get much attention in the US where he discusses Amazon’s growth strategy in India. When asked whether he is in panic mode: For 19 years we have succeeded by staying heads down, focused on our customers. For better or for worse, we spend very little time looking at our competitors. It is better to stay focused on customers as they are the ones paying for your services. Competitors are never going to give you any money. I always believe in focusing on customers, especially on their latent unme...

This is the second post in the three-post series on challenges associated with sales of disruptive platforms such as Big Data and how you can effectively work with your prospects and others to mitigate them. If you missed the first post in the series it was about “why buy anything.” This post is about “why buy mine." Convincing  your prospects they need to buy a platform is just a first step in the sales process. You need to work with them to convince them to buy not just any platform but your platform. Asking the right questions - empathy for business This is the next logical step after you have managed to generate organic demand in your prospect’s organization a.k.a “why buy anything” as I mentioned in the Part I . Unlike applications, platforms don’t answer a specific set of questions (functional requirements). You can’t really position and demonstrate the power of your platform unless you truly understand what questions your prospect needs you to answer. Understanding your pr...