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Showing posts from January, 2014

A Design Lesson: Customers Don't Remember Everything They Experience

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My brother is an ophthalmologist in a small town in India. In his private practice, patients have two options to see him: either take an appointment or walk in. Most patients don't take an appointment due to a variety of cultural and logistics reasons and prefer to walk in. These patients invariably have to wait anywhere from 15 minutes to an hour and half on a busy day. I always found these patients to be anxious and unhappy that they had to wait, even if they voluntarily chose to do so. When I asked my brother about a possible negative impact due to unhappiness of his patients (customers) he told me what matters is not whether they are unhappy while they wait but whether they are happy or not when they leave. Once these patients get their turns to see my brother for a consultation, which lasts for a very short period of time compared to how much they waited, my brother will have his full attention to them and he will make sure they are happy when they leave. This erases the unple...

Focus On Abstraction And Not Complexity

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I am a big fan of software design patterns. A design pattern is a general reusable solution to a commonly occurring problem within a given context. Software design patterns are all about observing technical abstractions in complex problems by identifying patterns and applying well known solutions to them. My management style is largely based on abstractions. When things get muddy I step away from complexity for a few minutes and explore abstractions. This helps me keep in touch with the bigger picture while I look for solutions to a given problem. When you're too close to a topic you do tend to fixate on complexity leaving sight of the bigger picture. I make a conscious attempt to go between complexity and abstraction when I need to. And, that's perhaps the only way to manage it effectively in pursuit of working smart and not just working hard. Complexity invariably makes people get into an analysis paralysis mode resulting into a decision gridlock that affects the bigger pictu...